What’s Next?

Existing Market. 

In my opinion, what's next is opening a new location and getting international leaders involved in the vision of the restaurants. Based on my own expectations and the feedback I received from three customers in the market I am in, my path for the future is to be as innovative and interactive as possible in the restaurant experience.

 In terms of growing within the current restaurant industry, customers I interviewed suggested focusing on the entertainment, educational, and art/cultural sides of the international experience - giving potential customers more reasons than just the food to come to a Journey restaurant. They also suggested getting famous leaders or innovative scientists and artists from different countries to visit or lecture/perform at the restaurants as to get it in the news and attract more attention and awareness of the restaurants.

New Market.

A radically different market would be targeting the tourism and hospitality market rather than the restaurant/service market.My venture concept might be able to create value for people in this market by allowing them a tourist attraction to go to that they can't find elsewhere in the world. Each Journey restaurant could be uniquely different and innovative to the extreme in a variety of ways. The restaurants could also start being found in a certain hotel company through a business partnership (i.e. being the main restaurant of Hilton hotels). 

I interviewed two people from this new market - one who works in the industry and one who utilizes the services and goods of this industry very often. The individual who works in the tourism industry liked the idea very much but said that it may be difficult to partner with hotels and still uphold the vision of Journey restaurants since it might diminish the educational side and only focus on the food. The customer of the tourism industry said she liked the idea a lot and would definitely go to a Journey restaurant if each one had something within it that reflected the location she was currently traveling in (i.e. the special Starbucks in Japan, McDonalds in China). What surprised me the most was how well it fits. This new market seems to be as attractive as my existing market from a business standpoint; however, I think from the social and cultural vision of my venture - it would be better to take out the tourist vibe from the mix.