Evaluating How Your Customers Evaluate Stuff
According to the interview, what I learned is that those in my segment look at quality the most and then price. Style is important but not a deciding factor as to where they choose to dine. They care more about if the food is authentic to the countries that they are representing and if the price is reasonable for the ingredients, time, and labor required of each dish. My segment is more likely to buy in store in order for it to be fresh. However, one individual suggested I also could include a frozen food venture in which I would supply cultural foods to the freezer section of grocery stores (similar to Chili's or Boston Market). They would buy at the restaurant as one normally does - through cash or card. The majority of the customers voiced that they determine whether the purchase was a good or bad idea based on the quality of the food - if it was authentic, if it was delicious, and if it was safely made. Only two people stated that the price was the major determining factor in their evaluation of the purchase - if the value matches the price they paid. Based on what I know about this segment and what I learned, I would describe this segment as focused greatly on the quality of the restaurant and of the food provided.
Hey Thuy-Linh,
ReplyDeleteI really liked this post, so great job! I find it very interesting to read about the different buyer behaviors of everyone's individual ideas. Also, I would have to agree with your interviewees. When I look for a place to dine, I primarily look for quality, however, my second most important quality tends to be the taste of the restaurant's food. In general, if I'm eating quality food that tastes great, I would be willing to pay more than usual (of course the cheaper the better though). Keep up the good work!