Testing the Hypothesis, Part 2

The interviewees in this round of "Testing the Hypothesis" were a middle-aged pastor, a junior at Everglades High School, a camp director in Texas, a mother of two kids, and an elderly retired woman. I decided to interview them either because they have all traveled extensively and/or lived in another country for a portion of their lives which are factors that produce the unmet needs I had identified. However, they did not have the need to either reconnect with a certain cuisine, explore new cuisines, or learn from cuisines. 

Who: Certain people, although well-traveled or with roots in another culture, might fall outside the boundary due to several reasons. Other aspects of their life stories and/or preferences come into play for this. For example, one reason given to me is that their family consistently cooks delicious food from their culture's cuisine so they don't have a desire for it elsewhere. Or, another reason given to me was that the individual preferred traveling and eating foods in the actual countries they're from rather than dining out in the States. Or, another reason was that they were already well-educated in the issues and dishes I planned to present and wished for a simpler, experiential type of a restaurant experience.

What: I think the point that the need I identified differs from another is when there becomes a sense of self-reliance, the ability to satisfy one's own desires through one's own environment or skills.

Why: The underlying cause is not different but the reaction of the individual to the underlying cause is what leads to the outsiders and the insiders to differ. 

Inside the Boundary	Outside the Boundary
Those who have traveled, who come from (or whose heritage is from) another culture, or who enjoy learning and trying new things.	Those who live in big cities where many culture cuisines are presented, those who eat cultural foods at home, those who have other preferences.
The need is to access to a worldwide variety of cuisines and education of the cultures that come along with these foods.	The need is not to be in places that already have these cuisines or to satisfy preferences such as presenting a certain environment.
The need exists because taste brings up memories (i.e. reconnecting with heritage or places traveled) and because food is a gateway into new cultures.	The need might not exist due to other parts of individual’s life that already satisfy it such as family home-cooking, extensive traveling, etc.