The Mindscape of Opportunity

Opportunity: A restaurant chain that has dishes from every country in the world and is themed accordingly, offering up the chance for customers to have the feeling of being in another part of the world and enjoying wonderful authentic food.

Prototypical Customer 1: An individual who travels a lot and misses foods from different countries

Prototypical Customer 2: An individual who wishes to travel but is unable to

Prototypical Customer 3: An individual who likes trying new dishes